Photographer: pharoscion Copyright: pharoscion Credit: pharoscion
Pharoscion Global’s whitepapers offer an in-depth exploration of the disruptive power of Artificial Intelligence across the digital spectrum. Crafted with rigorous research and critical analysis in collaboration with IIT Roorkee, these publications address the pivotal shifts AI brings to business strategy and execution. In AI: The Driving Force Behind Digital Transformation, we examine how AI is fundamentally altering organizational structures, enhancing decision-making, and unlocking unprecedented efficiencies. Why Your Ads Campaigns Aren’t Delivering Results in the AI Era? dissects the limitations of conventional advertising in the face of AI-driven consumer behavior insights. Finally, AI in SEO: Adapting Strategies for the Future of Search provides an evidence-based framework for evolving search optimization practices to meet the demands of sophisticated AI algorithms.
Written By - Vanshika Joshi & Aman Kumar Kailaneya, IIT Roorkee
Written By - Priyanshu Chauhan, IIT Roorkee
Written By - Kanav Gupta, IIT Roorkee