Digital marketing strategies and trends are evolving rapidly. So being stagnant is no longer an option for businesses, meaning they have to keep adapting to changes in technology and consumer behaviour all the time. Why?
It’s because what’s trending now may backfire in the future in the digital world. The point is you need to keep updating yourself with all the latest digital marketing and content marketing trends, and more importantly, try new tools and techniques that will help gain more desirable results.
In this article, we'll take a look at the top digital marketing strategies to watch in 2024 and how they can dominate your marketing strategy.
1. AI and ML use in Marketing
In the ever-evolving landscape virtual world, digital marketers are steering towards AI-powered personalization service and data-driven decision-making. Undoubtedly, AI and ML play a significant role in digital marketing, contributing to various aspects that can ultimately help businesses increase conversion rates and generate revenue.
AI offers great opportunities for digital marketers to offer more personalised services. It can improve keyword research and content optimization, along with meta tags and headings, by analysing user behaviours. Hence, marketers should incorporate AI to personalise content and recommendations by leveraging user data.
2. Metaverse
Since Facebook named itself meta, there has been a lot of buzz around the metaverse, and digital marketing experts predict that the metaverse will be the next big thing for all brands to create their virtual presence to sell to a virtually connected customer base.
In fact, the metaverse promises a seamless virtual shopping experience, shifting from channel to channel, cardless payments, and personalization of products.
As a part of their digital marketing strategy for the metaverse, businesses should unlock the power of new technologies by layering virtual reality with augmented reality and artificial intelligence. Marketers should initiate an audit of their current strategy and evaluate how it can be repositioned for the metaverse with AR, VR, and 3D experiences in the product marketing and sales plans.
3. Non Fungible Tokens
Non Fungible Tokens (NFTs) have the potential to revolutionise digital marketing in 2024. NFTs are the digital version of non-fungible items, like animations, graphic designs, etc. NFTs can be useful for digital marketing campaigns, where providing authenticity and ownership of content is important that help prevent fraud and ensure that the asset is being used in accordance with the owner's wishes. It has the potential to create new opportunities for brands to engage with their customers.
4. Embrace Social Commerce
The rise of social commerce has created a new sales strategy capable of engaging customers, and building brand loyalty. This option allows marketers to utilise features within Instagram and Facebook that enable users to shop directly from your post, giving a seamless and convenient shopping experience. This has shortened the customer journey, reducing the long purchase process and resulting in high conversion rates.
Pro tip: Collaborate with influencers who are similar to your brand and can help you reach a new audience as well as create trust.
5. Voice Search Optimization
The use of voice search in digital marketing is increasing day by day. As voice-enabled devices like Amazon Alexa and Google Home become more widely adopted, it is essential for marketers to optimise their content for voice search. Marketers can increase visibility and engagement with their target audience by optimising for voice search, conversational keywords, and voice assistant integration. Optimise your content with natural language, long tail keywords, and questions that customers are likely to ask.
6. Automated and Personalized Email Marketing
Email marketing automation can benefit digital marketers by allowing them to automate repetitive tasks, such as sending out email campaigns at specific times, personalising email content based on recipient behaviour, and tracking the success of campaigns through metrics such as open and click-through rates. A straightforward, effective way to segment your audience for personalization is to use automation tools that can analyse customer data and segment the audience based on demographics, behaviours, and purchase history.
7. Video Content
Video is a dynamic format that naturally grabs attention and keeps viewers engaged in a message compared to when reading it in text or images. The medium offers a natural way to incorporate clear calls to action, prompting viewers to take the next step in the buying journey. With the rise of mobile internet consumption, video content is perfectly optimised for on-the-go viewers, making your message accessible anytime, anywhere. Consulting top Video production companies can significantly increase website traffic and brand awareness through organic search and social media sharing.
8. Influencer Marketing
Influencer marketing is a digital marketing strategy that leverages the popularity and influence of individuals on digital platforms to promote products or services. It involves collaboration with influencers, individuals who have a substantial following and credibility in a specific niche, to reach and engage a target audience. Incorporating influencers into digital marketing strategies necessitates thoughtful consideration of the brand's objectives, target audience, and the influencer's authenticity and alignment with the brand.
9. Omnipresent Marketing
Omnipresence marketing is all about building brand loyalty across all marketing channels, ensuring your brand is present wherever your audience is. It’s a data-driven approach essential in today’s interconnected digital landscape and is instrumental in maintaining a consistent brand presence across all channels. The good part being that it can be used in online and offline consumer interaction, including digital and print. The goal is to deliver a seamless, highly personalised, and always accessible consumer experience in every part of the world.
Pharoscion Global is a leading digital transformation agency with a wealth of resources to support your omnipresent marketing goals leveraging several of its omnichannel marketing strategies that help your business grow, and reach your target audience.
Final words
Adapting to digital marketing in 2024 will be about being customer-centric, utilising authentic connections, and delivering exceptional experiences. However, it's important to remember that every business is unique, and the most effective digital marketing strategy will depend on various factors, including the target audience, budget, industry, and business goals. Implementing these strategies effectively requires continuous monitoring, testing, and adapting to the ever-changing digital landscape.
