Featured Insights
Our latest thinking on the issues that matter most in business and management.
Leveraging Digital Twins for Enhanced Operational Intelligence: Insights for Manufacturing, Automotive, and Engineering Sectors
October 07, 2024 - All that we can gather from its name is that its existence is virtual and a twin of something real.
Article Written By : Aman Kumar, Indian Institute of Technology Roorkee
The Impact of Cloud-Native Technologies on Operational Efficiency and Digital Transformation
October 06, 2024 - Overview of Cloud-Native Technologies and Their Role in Modern Digital Infrastructure
Article Written By : Vanshika Joshi, Indian Institute of Technology Roorkee
AI-Driven Customer Experience: Transforming Engagement and Personalization in the Tech Industry
October 05, 2024 - From the pre-internet era of segment-of-one marketing to today's digital customer journey...
Article Written By : Kanav Gupta, Indian Institute of Technology Roorkee
Navigating the Evolution from SEO to GAIO and GEO and the use of AI in Digital Marketing
October 04, 2024 - In the ever-evolving landscape of digital marketing, understanding the trajectory from Search Engine Optimization (SEO)
Article Written By : Priyanshu Chauhan, Indian Institute of Technology Roorkee
The Rise of Micro-Moments: How Brands Can Capitalize on Instantaneous Consumer Decisions
October 03, 2024 - In an era where attention spans are shorter than ever, brands have only a few seconds to capture consumers' interest and meet their needs..
Article Written By : Prachi Gupta, Indian Institute of Technology Roorkee
How AI-Driven Language Models are Revolutionizing SEO Strategies
October 02, 2024 - Artificial Intelligence (AI) and advanced language models like GPT, BERT and RankBrain are profoundly transforming the world of search engine optimization (SEO).
